I came across this fantastic slide deck on landing page optimisation and thought I would share with you.
It’s very easy to setup a PPC campaign, or an event registration page for example, without thinking too heavily about the impact on conversion rates of the landing page. The guys behind this slide deck have built a web service where you can build, test and optimise custom landing pages using your own domain name.
Check it out, it’s called unbounce. We will be rolling this out for select clients soon that’s for sure.
